Facebook has added 7 Users/Second for the Last 1,001 Days

This data comes from the The Leading Facebook Ad Testing & Management System site. They have been tracking Facebook user growth across a number of dimensions for almost 4 years. This data is with respect to a recent 90-day measurement of growth and also a measurement from April 1st, 2009 which is 1,001 days from 12/28/2011 and so, as the New Year and 2012 beckons, they put together this little compendium of facts and figures about Facebook’s user growth.

For the past 1,001 days, Facebook has:

• Added an average of 7 users per second or roughly 600,000 per day / 609 million

• Shown astonishing growth in the developing world, with Brazil and India standing out tremendously…

• Brazil saw huge growth, added 34.8 million users during the period, or 1,447 per hour, with the past 90 days seeing growth of 3,343 per hour, or .93 per second. The country accounted for 19 percent of new users over the past three months, despite making up only 4.4 percent of the social network’s user base.

• Exploded in India, adding 39.7 million user accounts, including almost 5 million in the last 90 days. This means that in the last three months 2,304 users have joined every hour or about 0.64 per second which is the second biggest growth contributor to Facebook. Of all the users joining Facebook since late September, 13% of them are from India. The but here is that although this equates to only 3.4% of India’s total population, Internet penetration is still quite low in the country comparatively speaking (61.4mm in 2009 by the CIA’s count) – but but this also gives a clue as to how growth numbers might be affected were China’s 400 million-plus Internet users actually accessible to Facebook in the future.

• Shown slowing growth overall, with those 7 users per second average increasing from (4/2009 – 11/2009) 6.96/second to (11/2009-7/2010) 8.39/second to (7/2010-3/2011) 7.02/second to (3/2011 to 9/2011) 6.44/second finally to (9/2011 to 12/2011) just 5.00 per second.

• Added over 97 million users in the United States. Nonetheless, while it is the largest Facebook country in the world with 155.7 million users, or about 19.7% of the total FB population, in the last 90 days it has accounted for just 4% of the users added to Facebook. In fact, India and Brazil together have added more users than the other top 32 countries including the US have added combined.

More Actual read..
Readers – Reasons for such slow growth? C’mon say them. I wont publish them here.