Research in Motion is in news again and like most of you might have guessed, it is in news because of a dispute again. This time, RIM is being sued by a Canadian company by the name of BBM Canada, which claims that RIM has no legal right over the usage of term BBM(BlackBerry Messenger) as it is a registered trademark of the company. BBM Canada has not commented on the matter officially, but some sources are reporting that it is ready for settlement.
Jim MacLeod, CEO of BBM Canada has said that their company wants Research in Motion to stop advertising the name BBM as it is a trademark of their company. His company is basically a Canada based which measures radio and television audiences. It provides its services only in Canada and hasn’t got any office in other parts of the world.
On the other side, Research in Motion is a multi-billion dollar company which provides its services in all major countries and has a huge user base even though its customers are rapidly switching to other manufacturers.
Some sources have claimed that BBM Canada is willing for settlement as it is a small company as compared to Research in Motion, both in terms of users as well as in terms of market value. 
The Chief Executive Officer of BBM Canada said that, “We have to be practical, they operate worldwide, we don’t. But we’re not prepared to just walk from our name. I’m sure to a really big company this looks like relatively small numbers, but to us it’s a big deal. It’s a trademark they don’t even own, it’s ours.”
According to us, this move by BBM Canada is unethical. RIM is using the name BBM for a lot of years and it is the most popular product of the company. The question here is that why did BBM Canada not object the use of BBM earlier?
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